When people hear the word interior designer, some think it is decorator, some think project coordinator, but the actual role is often more extensive and encompassing than that. This is seen more clearly when a research is done on office design examples.
Each industry-specific interior designer has their own set of tools to create cohesive, functional designs for their clients. For designers focused on corporate offices, this can be a functional programming document. For designers specializing in healthcare, for example, there may be a working knowledge of appropriate health and safety standards.
For retail interior designers, it is expert knowledge of how customers interact with spaces in the retail shopping environment and how to transform a brand into an immersive experience that helps customers sell products.
A skilled retail designer will integrate the more brand-specific elements of a space (signage, navigation, luminaire design) into the overall design to create a cohesive brand statement, create an effective customer experience, and improve overall retail performance. Our team works in accordance with all these criteria. These possibilities must be taken into account when choosing companies that make office design.
WHY IS SHOP AND OFFICE DESIGN IMPORTANT?
It also includes businesses that sell services and experience. From pilates to food, wellness to travel, and any space where customers interact with a product or brand, retail experience design principles play a key role.
Most interior designers agree that the first stage of planning, especially store and office design for a new project, is the preliminary design stage. However, retail design differs in that it is valuable to hire an interior designer during the Due Diligence phase to weigh the potential of a particular location or assist in reviewing leases to retain the retailer.
Our firm specializes in creating unique customer-facing spaces that are an accurate physical representation of our client’s brand. For some of our clients, this includes helping with brand development, while for others it simply means applying existing brand design guidelines to a new location.